Too Much Chocolate?

woman biting chocolate barPortland bean-to-bar maker Woodblock announced that 24 January will be the date when it holds the championship of chocolate chomping. Possibly a world record may be at stake.

As a public service (?) for potential contestants they posted training videos


It seems undoubtedly a good publicity stunt, but a contest that celebrates cacao quantity over quality does beg the question: can anyone eat too much chocolate? “Too much chocolate” might make for a cute cookie advertisement, but it’s also pretty much an absolute truth that too much of anything kills the enjoyment, and in this case also can threaten the overindulger’shealth. To unbeg the question: yes, it is possible — as well as stupid — to eat too much chocolate.

Oddly, people brag about their overindulgence. There is even a recipe jetsamming about internet seas for Too Much Chocolate Cake that has as its base a pre-mixed devil’s food cake recipe, raising with flares an objection including the irony of there not being enough real chocolate in the TMCC.

Obviously, the Chocolate Chomping Champion will have bragging rights, but those rights come with an overly eerily similar to the fish from Spongebob who really, really, really gets excited that chocolate bars are for sale:

Perhaps there should be a contest to discover how much is the right amount of chocolate to eat, to find that moment immediately prior to eating too much. Maybe it has something to do with types of chocolate or percentages.

Probably not …

#chocolate #businessadvice #marketinghype #recipes #contests
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